Creating a campaign look and feel and tone.
Once we have the ideas in place, we start to look at what the concept(s) would look like, what they might sound like, and how it makes people feel. We create a world of suggested colors, type, imagery, and words that sets the style of your campaign visually and tonally, and gives us a guide to stay consistent with.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.